Universal Rubber Bands

I chose to replace Universal's wordmark logo with a symbol mark to set the brands logo apart from the vast amounts of text that was needed to describe the product on the package. I set text strategically to give the layout balance from top to bottom. I used color blocks to frame out different types of information instead of using thick rules. I think this gives the layout a nice flow and is less cluttered looking. All information from original packaging was used, but I eliminated the number of appearances of some information so that each panel of the packaging had a unique look.