Good Sense Antacids

The Futur is a graphic design based YouTube channel that I follow. They have a series called Young Guns where 5 designers under 30 years old face a series of challenges that will help them advance their careers in graphic design. Season one episode 3 is the Pharma Package Re-Design challenge. The rules were as follows:

1. Find a drugstore product under $10
2. Must use the original container the product is sold in
3. Must keep all information that is on original package
4. You can change the logo, colors, illustrations

Good Sense's original packaging highly mimics its brand name competitor, Tums. My goal was to make a package design that consumers would gravitate towards to beyond the cost savings they would receive buying generic.

My design concept was modern apothecary. Antacids have a chalk-like texture and I wanted the colors to imitate that characteristic so, I tinted them to look like chalkboard paint. I used color blocks, rules, and geometric shapes as frames to contain different types of information. I decided not to reinvent the Good Sense wordmark logo so consumers could remain familiar with the brand. Instead, I added a subtle warp arch to the text so that it sits across the edge of its color block container.